✅ Introduction: What is PaisaWapas?
PaisaWapas.com is one of India’s fastest-growing cashback and coupon websites. It helps users save money every time they shop online. From Amazon to Flipkart, Myntra, and over 500 top brands, PaisaWapas offers real cashback, wallet deals, discount coupons, gift cards, and referral rewards.
Launched in 2015, the platform has become a trusted option for millions of budget-conscious users across India, especially college students and regional online shoppers.
👤 Founders and Team Behind PaisaWapas
Shankar Kotuli – Co-founder & CEO (IIT Roorkee)
Ashish Kumar – Co-founder & COO (IIT Kharagpur)
Their goal is to simplify online shopping by providing maximum cashback and creating a self-sustaining affiliate ecosystem for all users.
📌 Key Features of PaisaWapas
✔️ Real-time Cashback Tracking
✔️ Verified Coupons for 500+ Brands
✔️ Bank & Wallet Offers (Paytm, PhonePe, UPI, etc.)
✔️ ExtraPe Referral Program – Earn by sharing deals on WhatsApp, Facebook, Telegram, etc.
✔️ College Ambassador Program with over 2,000 campus partners
💸 PaisaWapas Revenue & Profitability (2024 Update)
Financial Metric Value (FY 2023-24)
💰 Revenue ₹69 Crore
💼 Profit ₹3.5 Crore
📈 Growth YoY +24%
💵 EBITDA Margin ~7%
👥 Users 2.5+ Million
Unlike many tech startups, PaisaWapas became profitable early by keeping costs low and relying on minimal funding.
💹 Funding & Ownership
Seed Funded: ₹30–46 Lakh (Angel round, 2016)
Investors: Vividhity Ventures
Founder stake: Over 94%
Team size: ~60 employees
Despite limited funding, they reached profitability and grew without spending large amounts of capital. This makes it one of India’s rare bootstrapped success stories.
🆚 PaisaWapas vs CashKaro vs CouponDunia (2025 Comparison)
Feature PaisaWapas CashKaro CouponDunia
🛍️ Retail Partners 500+ 1,500+ 2,000+
💸 Funding ₹30–46 L (Bootstrapped) ₹250+ Cr (Series A/B) ~$6M+
🧑🤝🧑 User Base 2.5 Million+ 6+ Million 5+ Million
📲 Extra Earnings Yes (ExtraPe) Yes (Refer & Earn) Limited
🏆 Strength Reliable tracking Huge brand network Long presence
⚠️ Weakness Small scale Cashback delays Less aggressive
PaisaWapas stands out for its dependable cashback system, regional language expansion plan, and low complaint rate.
📈 Growth Strategies in 2025
Multilingual Support – Expanding to Hindi, Tamil, Telugu, and more for Bharat users.
Student-Focused Campaigns – Using over 2,000 ambassadors for organic reach.
Affiliate Sharing Platform (ExtraPe) – Enabling users to become influencers by sharing deals for income.
SEO, Social Media, and WhatsApp Marketing – Targeting low-cost, high-conversion avenues.
🔍 Why Choose PaisaWapas?
Trusted cashback website in India since 2015
Profitable business model with minimal funding
Payouts via Paytm, UPI, and Bank Transfer
Real cashback on top online stores in India
Great savings for online shoppers plus earning opportunities
🏁 Final Thoughts
PaisaWapas.com has established itself as a reliable, high-value cashback and deals platform for Indian online shoppers. Whether you want to save money on Amazon, Flipkart, Zomato, Swiggy, or earn extra income by sharing deals, PaisaWapas provides a complete solution.
In a crowded market dominated by CashKaro and CouponDunia, PaisaWapas maintains its position by focusing on users, profitability, and trustworthiness.
